Unlike timely, topical content, evergreen content is designed to remain relevant and valuable to readers long after it's been published.
Examples of evergreen content include how-to guides, FAQs, and product reviews. Evergreen content provides lasting value to readers and can continue to generate traffic and engagement for your social media profiles long after it's been published.
Here are a few tips on how to create evergreen content:
- Focus on topics that are always relevant: Think about the questions your audience is always asking, or the problems they're always trying to solve. Create content that addresses those needs, and you'll have a better chance of creating evergreen content.
- Make it comprehensive: Evergreen content should be comprehensive and cover all the bases on a given topic. This means you should include lots of detail and examples, as well as links to other helpful resources.
- Keep it up-to-date: Even evergreen content can become outdated over time. Make sure you periodically review and update your evergreen content to ensure it remains accurate and helpful.
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