content, originality and authenticity.
Yup, social media is always changing but you can stay on track of the changes right here!😍
Social media trends for 2023:
1. Less Copy & Paste Trends
2. User Generated Content
3. YouTube Shorts Take Off
4. AI Goes Mainstream
5. Rise of LinkedIn Creators
6. Keyword Search & SEO becomes important
7. Gated Content
8. Storytelling is Less Linear
9. Instagram Doubles Down on Creators
10. Pay Transparency Between Brands and Creators
Less Copy & Paste
In the past years, hoping on the latest trend was 🔑 for growing. However, 2023 is all about creating a story with original content!
TIP: use different apps to create a compelling story and stand out from the rest. Create your own trend by using a popular audio and putting your own spin on it.
UGC
User generated content should be in everyones’s SM strategy! Consumers are more likely to be influenced to make the purchase with UGC compared to what the brand says 👀
TIP: invest in influencers who use and love your brand (already) to help promote your brand in the best possible way.
YouTube Shorts Take Off
Views on YouTube Shorts have generated an average of 30B views per day 🤯
Did you know that, creators who post on Shorts are able to attract more viewers to their long-form content and grow their number of subscribers? Plus, you can even start to get paid for pushing out content on Youtube!💸
TIP: start regenerating your content onto different platforms like YouTube
AI Goes Mainstream
Artificial intelligence (AI) is EVERYWHERE and so accessible thanks to social media filters/ effects.
There’s a variety of AI-inspired effects on TikTok as well as being able to create an entire background for your video by simply typing text on it.
TIP: start experimenting with different affects on TikTok and see where they take you.
Rise of LinkedIn Creators
LinkedIn is all about organic engagement in 2023.
Creators are taking to the platform, showcasing their personality in their posts, and positioning themselves as leaders in their industry.
TIP: post on LinkedIn as much as you post on IG or FB with an authentic and original touch
Keyword Search & SEO becomes important
Did you know that Gen Z is using TikTok and IG for search over Google?
Searching for a topic on the internet has defintiely changed. People are looking for a more exploratory experience with curated takes and personal experiences.
TIP: When creating your 2023 social strategy, make a list of keywords you would like to associate your brand with.
Gated Content
There’s been an increase in gated content, for a few reasons:
- People are getting tired of “suggested content” popping up on social feeds
- Creators and brands are craving a deeper connection with their followers
- Creators are wanting to monetise with “exclusive content” for their biggest fans
Storytelling is Less Linear
Telling a story mid-way was spotted in 2022 and is said to be trending this year!
Say hello to the ultimate hook. This style of storytelling encourages people to dig a little deeper to understand what’s happening.
TIP: Grab their attention with a touch of FOMO 😏
Instagram Doubles Down on Creators
IG’s power will lie in how it attracts (and keeps) creators.
TIP: stay up-to-date with IG’s latest features and actually use them!
Pay Transparency Between Brands and Creators
Transparency is quickly becoming a popular topic of conversation. Brands are being called out for undercharging creators.
TIP: do research on how much to pay creators to promote your brand and make sure you are transparent in every way
We know it can be overwhelming when IG introduces new features however, experiment with these features and see what works best for your goals and audience.